V S Ramaswamy is an Indian author who specialises in writing books on management and marketing management. S Namakumari also co-authored this book. Boston, 3. Stanton, W.J., “Marketing Management”, Tata McGraw Hills. Publishers, 4. Ramaswamy V.S., Namakumari, S., “Marketing Management . Marketing Management: Indian Context Global Perspective. Front Cover. Ramaswamy,, Namakumari,. SAGE Publications, Sep 14, – Business.

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The fifth part gives information about the creation of product value management. Request this item to view in the Library’s reading rooms using your library card.

9781259026416 – Marketing Management, 5Ed by Ramaswamy

Buy the selected items together This item: A book that is India-centric, comprehensive and apt for the times. She is also actively engaged in executive training. Shopbop Designer Fashion Brands. He went on to receive practical training in marketing and general management ramswamy several multinational firms in Canada, Europe and UK.

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Territorial restrictions may be printed on the book. Read more Read less. You must be logged in to Tag Records. The last part will tell you about the marketing of services and rural marketing. Namakumark only on ATM card, debit card or credit card orders. It comes with a brand-new feature: The book is replete with examples and real-life cases of decision-making from real life, ranging from big corporates to small businesses.

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Top Reviews Most recent Top Reviews. When you place your order through Biblio, the seller will ship it directly to you. The entire discussion in the text is woven around the tenet of value to the customer.

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Marketing Management: Indian Context Global Perspective – Ramaswamy,, Namakumari, – Google Books

If for any reason your order is not available ranaswamy ship, you will not be charged. Browse titles authors subjects uniform titles series callnumbers dewey numbers starting from optional. Are the existing texts on marketing management contextually sufficient for Indian students? Marketing Management, 5ed ramaswamy. Isn’t it time we addressed the elephant in the room?

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Delivery and Returns see our delivery rates and policies thinking of returning an item? See our Returns Policy. This fifth edition of Marketing Management: Please try again later. Inventory on Biblio is continually nqmakumari, but because much of our booksellers’ inventory is uncommon or even one-of-a-kind, stock-outs do happen from time to time. Marketing Management 5th Edition. Are you a frequent reader or book collector? Page 1 of 1 Start over Page 1 of 1.